David Roth / Creative Director

CV

Hulu

Director, Creative, Disney Creative Works

  • Leads Hulu’s Branded Entertainment division, overseeing all streaming work for brand partners aligning with Hulu brand, Cultural and Seasonal Iniatives, and Originals.

  • Created multi-million dollar ad franchises including “Let’s All Go the Pantry”, “Are You Watching”, “Chattie Maddie” and “UX Takeovers.”

  • Develop strategy and creative for Disney+ brand integrations.

  • Created and Executive Produced the Emmy-nominated One Question aftershow franchise , the multi-award winning Solar Opposites music video stunt “WTF is Christmas” and social series Dot and Brie Talk TV

Awards: Emmy: Outsanding Short Form Comedy Series (Winner 2024, Nominated 2023), Producer’s Guild of America: Outstanding short form series, Clio Gold, Promax Gold, Promax Silver

Digitas

Head of Content, West Coast

  • Starz: overseeing content and partner opportunities for Originals marketing

  • Sephora: developing and producing CNN docu-stories to support the “Belong” campaign

  • Overseeing growth of content team capabilities and resources with emphasis on entertainment partners

  • Directed winning pitches for Monster Energy and Sephora.

VP/Director, Creative

  • NBC Universal - Seeso: Brand Launch, Branded Series, Partner Content, Social Channels; Social Campaign – “Day of Ha”

  • Starz: Launch Marketing, Strategy and Content for Originals

  • American Express: Campaign Strategy, TV, Partner Content, Social; Business Social Content, Partner Content; Entertainment/Sports Partnerships

  • Pro-Bono: Ad Council - Teach.org – TV, Social; Rescue Dogs Rock – Social Content, Video

Associate Creative Director

  • AstraZeneca: Global Campaign Pitch

  • Against The Sun (feature): Digital Strategy/Campaign, Live Activations, Trailer

Awards: Cannes Grand Prix, Clio Gold, London International Awards, AdWeek Watch Awards, Shorties: Gold, NY Ad Festival, Effie Gold

Freelance

  • Microsoft (Bing) - Droga5

  • Insidious (Feature Film, Sony Pictures) – NewThinkInc.

  • HBO, True Blood – Campfire

  • Warner Bros. Terminator: Salvation – Campfire

  • Project Re:Brief – Johannes Leonardo


TV/Feature/Comic Writer

  • Fearless (Image comics): Co-creator, writer

  • TV/Feature Writer: “Flashpoint” (Sony), Women’s Murder Club (ABC), Without A Trace (CBS), Drive (Fox), Smith (CBS), Jonny Zero (Fox), Black Sash (WB)


Education: COLUMBIA UNIVERSITY; B.A. Film/Cinema Studies.