Hulu
Creative Director, Branded Entertainment
Lead Hulu’s Branded Entertainment division, overseeing all streaming work for brand partners meshing their strategic and objectives with Hulu’s brand, Originals, and viewer insights
Created and Executive Produced the Emmy-nominated One Question aftershow franchise , the multi-award winning Solar Opposites music video stunt “WTF is Christmas” and social series Dot and Brie Talk TV
Helped develop overall brand strategy and positioning
Awards: Emmy (2023 nominee), Producer’s Guild of America: Outstanding short form series, Clio Gold, Promax Gold, Promax Silver
Digitas
Head of Content, West Coast
Starz: overseeing content and partner opportunities for Originals marketing
Sephora: developing and producing CNN docu-stories to support the “Belong” campaign
Overseeing growth of content team capabilities and resources with emphasis on entertainment partners
Directed content for three winning pitches (Monster Energy, Sephora and
VP/Director, Creative
NBC Universal - Seeso: Brand Launch, Branded Series, Partner Content, Social Channels; Social Campaign – “Day of Ha”
Starz: Launch Marketing, Strategy and Content for Originals
American Express: Campaign Strategy, TV, Partner Content, Social; Business Social Content, Partner Content; Entertainment/Sports Partnerships
Pro-Bono: Ad Council - Teach.org – TV, Social; Rescue Dogs Rock – Social Content, Video
Associate Creative Director
AstraZeneca: Global Campaign Pitch
Against The Sun (feature): Digital Strategy/Campaign, Live Activations, Trailer
Awards: Cannes Grand Prix, Clio Gold, London International Awards, AdWeek Watch Awards, Shorties: Gold, NY Ad Festival, Effie Gold
Freelance
Microsoft (Bing) - Droga5
Insidious (Feature Film, Sony Pictures) – NewThinkInc.
HBO, True Blood – Campfire
Warner Bros. Terminator: Salvation – Campfire
Project Re:Brief – Johannes Leonardo
TV/Feature/Comic Writer
Fearless (Image comics): Co-creator, writer
TV/Feature Writer: “Flashpoint” (Sony), Women’s Murder Club (ABC), Without A Trace (CBS), Drive (Fox), Smith (CBS), Jonny Zero (Fox), Black Sash (WB)
Education: COLUMBIA UNIVERSITY; B.A. Film/Cinema Studies.