David Roth / ECD
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Sony: Insidious Movie

My strategy for Sony’s Insidious was simple: horror fans love to be scared.

My strategy for Sony’s Insidious was simple: horror fans love to be scared.

We released ‘found footage’ horror films on YouTube (when that was a thing)

All coming from a woman being haunted, herself, on twitter (back when that was a thing)

All coming from a woman being haunted, herself, on twitter (back when that was a thing)

There were hints tying it to the film throughout. But we made the link clear when the blogger went insane the day the film was released. And a low budget movie grossed over $100M

There were hints tying it to the film throughout. But we made the link clear when the blogger went insane the day the film was released.

And a low budget movie grossed over $100M