David Roth / Creative Director
Work
About David
CV
David Roth / Creative Director
Work
About David
CV
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Take It From A Fish

People with high Triglycerides (that’s bad) are really reluctant to take their meds. They hate being scolded by their spouses, kids, and doctors. So we created a fish to do it.

I developed the original concept, tactics and tone for this award-winning campaign.

It won: Cannes - Grand Prix; Clio - Silver

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All Hulu: One Question Aftershow Solar Opposites: WTF is Christmas Let's All Go To the Pantry Geico Huluween Sephora FunnyOrDie: The Ad Prophet NBC: Uncomfortable Interviews NBA x Power Fearless Comic Rescue Dogs Rock teach.org Take It From A Fish Sterling Cooper Lannister Stark HBO: True Blood NBC: Day of Ha Amex: Corporate Card!
Hulu: One Question Aftershow Solar Opposites: WTF is Christmas Let's All Go To the Pantry Geico Huluween Sephora FunnyOrDie: The Ad Prophet NBC: Uncomfortable Interviews NBA x Power Fearless Comic Rescue Dogs Rock teach.org Take It From A Fish Sterling Cooper Lannister Stark HBO: True Blood NBC: Day of Ha Amex: Corporate Card!